Carol

A passionate brand builder, networker and influencer with more than 19 years’ experience in the marketing and brand strategy environment across the Public (5+), FMCG (5+), Financial (6+ incl. consulting to industry) and Education (3+) industries. I have been on the client as well as agency side and understand the importance of developing practical solutions that will make a material difference in an organisation. I have also been on the analytical side of strategy, part of big, creative ideas that break-through the clutter, involved from content creation to implementation and have developed numerous go-to-market strategies.
Successfully navigate complex organisations, projects and leadership teams to deliver solutions that are simple, effective and achieve business results. I operate at the optimal agility level when faced by disruption, speed and volatility, and with the appropriate maturity level when confronted by complex, ambiguous and large-scale challenges.
I work effectively across multi-function teams and I am able to read group dynamics and adapt to diversity by showing astute interpersonal judgement. I am not afraid to challenge the status quo and have the ability to deliver results or offer solutions when faced by demanding circumstances.
I have a thirst for understanding what drives the consumer and delivering solutions that result in commercial value and increased consumer engagement. I am passionate about helping customers live a more fulfilling life. I demonstrate cognitive maturity by sensing and responding to trends, information, data and insights, and apply the implications for the benefit of the business I am working with.
I believe in working through complexity to achieve business solutions that are simple, but not simplistic. I am forever curious which leaves me to always pursue and answer the “why”.


Sincerely,
Carol

Availability: Every day except Tuesdays

Willing to travel: 30 miles

Experience: 20 years in the industry